Evaluating cause‐marketing campaigns in the Indian corporate landscape: The role of consumer skepticism and consumer attributions of firm's motive
| Year of publication: |
2019
|
|---|---|
| Authors: | Ratnakaran, Sunitha T. ; Edward, Manoj |
| Published in: |
International Journal of Nonprofit and Voluntary Sector Marketing. - Wiley, ISSN 1479-103X, ZDB-ID 2093810-X. - Vol. 24.2019, 3 (27.02.)
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/nvsm.1638 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012084349