Evaluating co-branded products : the socioeconomic strata effect
Year of publication: |
2016
|
---|---|
Authors: | Cordeiro, Rafaela Almeida ; Ponchio, Mateus Canniatti ; Mazzon, José Afonso |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 34.2016, 6, p. 795-809
|
Subject: | Consumer behaviour | Brand awareness | Strategic alliances | Co-branding | Product evaluation | Socioeconomic strata | Konsumentenverhalten | Strategische Allianz | Strategic alliance | Markenführung | Brand management | Markenimage | Brand image |
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