Evaluating a county-sponsored social marketing campaign to increase mothers' initiation of HPV vaccine for their preteen daughters in a primarily rural area
By Joan R. Cates, Autumn Shafer, Sandra J. Diehl, and Allison M. Deal
Year of publication: |
2011
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Authors: | Cates, Joan R. ; Shafer, Autumn ; Diehl, Sandra J. ; Deal, Allison M. |
Published in: |
Social marketing quarterly. - Thousand Oaks, CA : SAGE Publishing, ISSN 1524-5004, ZDB-ID 2296134-3. - Vol. 17.2011, 1, p. 4-26
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Subject: | Social Marketing | Social marketing | Impfung | Vaccination | Mütter | Mothers | Ländlicher Raum | Rural area |
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