Evaluating Customer Relationships : Current and Future Challenges
Year of publication: |
2013
|
---|---|
Authors: | Singh, Siddarth S. |
Other Persons: | Jain, Dipak C. (contributor) |
Publisher: |
[2013]: [S.l.] : SSRN |
Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
Extent: | 1 Online-Ressource (34 p) |
---|---|
Series: | INSEAD Working Paper ; No. 2013/26/MKT |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 11, 2013 erstellt |
Other identifiers: | 10.2139/ssrn.2214836 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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