Evaluating customers' behavioral intentions in less significant financial institutions
Year of publication: |
2017
|
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Authors: | Pauluzzo, Rubens ; Geretto, Enrico Fioravante |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 35.2017, 4, p. 714-732
|
Subject: | Motivation | Service quality | Customer satisfaction | Behavioural intentions | Perceived value | LSFIs | Dienstleistungsqualität | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour |
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