EVALUATING ENTERPRISE AGILITY – AN EXPLORATORY RESEARCH ON CONSUMER BEHAVIOR INDICATORS
Year of publication: |
2009
|
---|---|
Authors: | Rodica, BOIER |
Published in: |
Annals of Faculty of Economics. - Facultatea de Ştiinţe Economice. - Vol. 4.2009, 1, p. 604-607
|
Publisher: |
Facultatea de Ştiinţe Economice |
Subject: | Agile enterprise | exploratory research | focus group | brand image | customer preferences | buyer risk | customer attitude | buying intentions | post-purchase satisfaction |
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