Evaluating international technology transfer in a comparative marketing framework
Year of publication: |
1990
|
---|---|
Authors: | Calantone, Roger J. |
Other Persons: | Lee, Ming-tung (contributor) ; Gross, Andrew C. (contributor) |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 3.1990, 3, p. 23-46
|
Subject: | Technologietransfer | Technology transfer | Internationales Marketing | International marketing |
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