Evaluating market-segmentation research priorities : targeting re-emancipation
Year of publication: |
2010
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Authors: | Quinn, Lee ; Dibb, Sally |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 26.2010, 13/14, p. 1239-1255
|
Subject: | Marktsegmentierung | Market segmentation | Umweltbewusstsein | Environmental consciousness | Bibliometrie | Bibliometrics |
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