Evaluating marketing performance
Year of publication: |
1971
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Authors: | Boddewyn, Jean J. ; Slater, Charles C. ; Fisk, George |
Published in: |
New essays in marketing theory. - Boston, Mass. : Allyn & Bacon. - 1971, p. 407-448
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Subject: | Markt | Marktforschung | Verbraucher | Wirtschaftswachstum | Markttheorie | Betriebskapazität |
Description of contents: |
Fisk, George: New criteria for evaluating the social performance of marketing. S. 439-448
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Introduction to marketing. Readings in the discipline
Mazze, Edward M., (1970)
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Marketing models : quantitative and behavioral
Day, Ralph L., (1964)
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Managerial analysis in marketing
Sturdivant, Frederick D., (1970)
- More ...
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Easing transition in southern Africa : new techniques for policy planning
Slater, Charles C., (1979)
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Kenism : a systems simulation of the developing Kenyan economy, 1970 - 1978
Slater, Charles C., (1977)
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Standards of competition and the food industries
Markham, Jesse W., (1966)
- More ...