Evaluating marketing strategy in a multiple brand market
Year of publication: |
1971
|
---|---|
Authors: | Lehmann, Donald R. |
Published in: |
Journal of business administration : publication of the Faculty of Commerce and Business Administration, University of British Columbia. - Vancouver : University of British Columbia, ISSN 0021-941X, ZDB-ID 410457-2. - Vol. 3.1971, 1, p. 15-26
|
Subject: | Markenartikel |
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