Evaluating media exposure : applying advertising methods to publicity measurement
| Year of publication: |
1999
|
|---|---|
| Authors: | Kim, Yungwook ; Kim, Jihye ; Park, Jungki ; Choi, Youjin |
| Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1356-3289, ZDB-ID 13343464. - Vol. 4.1999, 3, p. 136-144
|