Evaluating public relations : a best practice guide to public relations planning, research & evaluation
Tom Watson & Paul Noble
| Year of publication: |
2005 ; 1. publ.
|
|---|---|
| Authors: | Watson, Tom ; Noble, Paul |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Öffentlichkeitsarbeit | Public relations | Bewertung | Evaluation |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | VII, 213 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-7494-4306-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002493748