Evaluating service marketing in airline industry and its influence on student passengers' purchasing behavior using Taipei-London route as an example
Year of publication: |
2008
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Authors: | Chen, Annie Huiling ; Peng, Norman ; Hackley, Christopher E. |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 25.2008, 2, p. 149-160
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Subject: | Fluggesellschaft | Airline | Dienstleistungsmarketing | Services marketing | Konsumentenverhalten | Consumer behaviour | Studierende | Students | Taiwanesisch | Taiwanese | Großbritannien | United Kingdom |
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