Evaluating the branding potential of Web sites across borders
Year of publication: |
2001
|
---|---|
Authors: | Simeon, Roblyn |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 19.2001, 6, p. 418-424
|
Publisher: |
MCB UP Ltd |
Subject: | Internet | Brands | Evaluation | Marketing | Japan |
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