Evaluating the "country-of-origin" impact on consumers' purchase intention : "Made in Germany" and its influence on Chinese consumers' purchase behavior
Lin Zheng
| Alternative title: | Chinese consumers' perception of "Made in Germany" and its impact on purchase intention for German products in the Chinese market |
|---|---|
| Year of publication: |
2010
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| Authors: | Zheng, Lin |
| Publisher: |
München : AVM-Verl. |
| Subject: | Konsumentenverhalten | Consumer behaviour | Emotion | Chinesen | Chinese (People) | Herkunftsbezeichnung | Designation of origin | Deutschland | Germany | China | Verbraucher | Kaufentscheidung | Produkt | Ursprungsland |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 231 S. graph. Darst., Kt. 210 mm x 147 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: München, Techn. Univ., Diss., 2010 u.d.T.: Zheng, Lin: Chinese consumers' perception of "Made in Germany" and its impact on purchase intention for German products in the Chinese market |
| ISBN: | 978-3-89975-419-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009711084