Evaluating the effect of psychological dimensions of gamification strategy on creation of unplanned purchases
Year of publication: |
2022
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Authors: | Aghdaie, Fathollah Amiri ; Talaei, Hamidreza ; Soltanpour, Paria |
Published in: |
International journal of procurement management. - Olney : Inderscience, ISSN 1753-8440, ZDB-ID 2418233-3. - Vol. 15.2022, 1, p. 20-39
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Subject: | gamification strategy | psychological dimension | unplanned purchases |
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