Evaluating the effectiveness of brand-positioning strategies from a consumer perspective
Christoph Fuchs; Adamantios Diamantopoulos
| Year of publication: |
2010
|
|---|---|
| Authors: | Fuchs, Christoph ; Diamantopoulos, Adamantios |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 11/12, p. 1763-1786
|
| Subject: | Markenführung | Brand management | Markenimage | Brand image | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008773203