Evaluating the effectiveness of generic advertising versus nonadvertising marketing activities on New York State milk markets
Year of publication: |
2009
|
---|---|
Authors: | Zheng, Yuqing ; Kaiser, Harry M. |
Published in: |
Agribusiness : an internat. journal. - Hoboken, NJ : Wiley, ISSN 0742-4477, ZDB-ID 743656-7. - Vol. 25.2009, 3, p. 351-368
|
Subject: | Werbung | Advertising | Marketingmanagement | Marketing management | Milchmarkt | Milk market | New York |
-
Generic advertising wearout : the case of the New York City fluid milk campaign
Reberte, Carlos, (1996)
-
An economic analysis of generic milk advertising impacts on markets in New York State
Lenz, John E., (1997)
-
Impact of generic fluid milk advertising on whole, lowfat, and skim milk demand
Kaiser, Harry M., (1995)
- More ...
-
Grocery food taxes and U.S. county obesity and diabetes rates
Wang, Lingxiao, (2021)
-
Advertising and US nonalcoholic beverage demand
Zheng, Yuqing, (2008)
-
Estimating asymmetric advertising response : an application to U.S. nonalcoholic beverage demand
Zheng, Yuqing, (2008)
- More ...