Evaluating the effectiveness of retailer-themed super saver events
Jonne Y. Guyt and Els Gijsbrechts
| Year of publication: |
2020
|
|---|---|
| Authors: | Guyt, Jonne ; Gijsbrechts, Els |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 84.2020, 2, p. 92-113
|
| Subject: | discounts | grocery retailing | promotions | savings events | Sparen | Savings | Lebensmitteleinzelhandel | Food retailing | Verkaufsförderung | Sales promotion | Lebensmittelhandel | Food trade | Event-Marketing | Event marketing | Sportveranstaltung | Sport event |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022242919896334 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012176572