Evaluating the effects of an online marketing program : the case of Mexico's national tourism promotion board
Oliver Cruz-Milán and Veysel Avsar
| Year of publication: |
2021
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|---|---|
| Authors: | Cruz-Milán, Oliver ; Avsar, Veysel |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 31.2021, 4, p. 645-662
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| Subject: | Mexico | national promotion | NTOs | Online promotion | program evaluation | Mexiko | Online-Marketing | Internet marketing | Wirkungsanalyse | Impact assessment | Verkaufsförderung | Sales promotion | Tourismus | Tourism |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2020.1808824 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012622615