Evaluating the efficiency of Internet banner advertisements
Year of publication: |
2007
|
---|---|
Authors: | Lohtia, Ritu ; Donthu, Naveen ; Yaveroglu, Idil |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 60.2007, 4, p. 365-370
|
Publisher: |
Elsevier |
Saved in:
Online Resource
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