Evaluating the ending-9 pricing strategy along the online shopping funnel
Jialie Chen
| Year of publication: |
2023
|
|---|---|
| Authors: | Chen, Jialie |
| Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 32.2023, 11, p. 3469-3483
|
| Subject: | ending-9 prices | online conversion funnel | perception bias | policy simulations | promotions | Preismanagement | Pricing strategy | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/poms.14045 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430836