Evaluating the inclusion of words and/or pictures in best-worst scaling experiments
Year of publication: |
2022
|
---|---|
Authors: | Bir, Courtney ; Lai, John ; Thompson, Nathanael M. ; Olynk, Nicole J. |
Published in: |
Journal of international food & agribusiness marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1528-6983, ZDB-ID 2091244-4. - Vol. 34.2022, 4, p. 343-367
|
Subject: | Best-worst scaling | buying behavior | pictorial-best-worst | production preferences | tomatoes |
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