Evaluating the profitability of advertising for heavily advertised brands : An empirical study
Year of publication: |
1981
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Authors: | Corstjens, Marcel ; Doyle, Peter |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 8.1981, 3, p. 249-255
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Subject: | Werbung | Markenartikel | Getränk alkoholischer Art | Deutschland |
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