Evaluating the profitability of advertising for heavily advertised brands: an empirical study
Year of publication: |
1981
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---|---|
Authors: | Corstjens, Marcel ; Doyle, Peter |
Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 8.1981, 3, p. 249-255
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Publisher: |
Elsevier |
Saved in:
Online Resource
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