Evaluating the Significance of Placement on Recall of Advertisements During the Super Bowl
Year of publication: |
2003
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Authors: | Newell, Stephen J. ; Wu, Bob |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 25.2003, 2, p. 57-68
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