Evaluating the success of trade fair events
Cornelia Zanger
| Year of publication: |
2005
|
|---|---|
| Authors: | Zanger, Cornelia |
| Published in: |
Trade show management : planning, implementing and controlling of trade shows, conventions and events. - Wiesbaden : Gabler, ISBN 3-409-14333-5. - 2005, p. 937-954
|
| Subject: | Wirkungsanalyse | Impact assessment | Messe | Trade fair | USA | United States | Gerechtigkeit | Justice | Fairer Handel | Fair trade |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003143599