The evaluation of business relationships from the buyer's perspective: antecedents to the consideration set for supplier replacement in the South African advertising industry
Year of publication: |
2008-10-31
|
---|---|
Authors: | Van Rensburg, Mari Jansen |
Other Persons: | Strydom, J.W. (contributor) ; Venter, P. (contributor) |
Subject: | Advertising industry | Customer relationship management | Customer consideration set | Loyalty | Retention | Procurement | Defection |
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