Evaluation Methods for Measuring the Value of ITS Services and Benefits from Implementation: Part X Freeway Service Patrols

The goal of our report is to determine the value that people place on the benefits offered by freeway service patrols in comparison to private assistance services and how much they would be willing to pay to avoid being stranded when their vehicle breaks down on the freeway. The report investigates the factors that contribute to people choosing to rely on the highway assistance services in comparison to the private assistance services. The studies conducted so far have focused on the effectiveness of the freeway service patrol whereas this report analyzes the factors that influence people in choosing to rely on the freeway service patrol.