Evaluation of age-related labels by senior citizens
Year of publication: |
2002-12-19
|
---|---|
Authors: | Weijters, Bert ; Geuens, Maggie |
Institutions: | Vlerick Business School |
Subject: | senior | 50+ | age labels | marketing communications |
-
What we do know and don't know about marketing communications on mature consumers
Yannopoulou, Natalia, (2023)
-
Naūrodski, Sierž, (2016)
-
Naūrodski, Sierž, (2016)
- More ...
-
Assessing the impact of offline URL advertising
Geuens, Maggie, (2003)
-
Segmenting the senior market: professional and social activity level
Weijters, Bert, (2003)
-
Assessing response styles across modes of data collection
Weijters, Bert, (2008)
- More ...