Evaluation of branding strategies among selected Estonian food and beverages producers
Aile Lillepalu and Katri Pokats
| Year of publication: |
2004
|
|---|---|
| Authors: | Lillepalu, Aile ; Pokats, Katri |
| Publisher: |
Riga |
| Subject: | Markenführung | Brand management | Ernährungsindustrie | Food industry | Getränkeindustrie | Beverage industry | Estland | Estonia |
| Extent: | 54 S graph. Darst |
|---|---|
| Series: | SSE Riga working papers. - Riga, ISSN 1407-0162, ZDB-ID 2472313-7. - Vol. 56=2004,1 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Internetausg.: http://www2.sseriga.edu.lv/library/working_papers/FT_2004_1.pdf |
| ISBN: | 9984-590-60-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002423800