Evaluation of the competitiveness of corporate credit products to regional banks in the Kemerovo region.
This article discusses one of the factors determining the success of the bank - provided they credit products. The authors, based on the method of Paita, determine the competitiveness of corporate credit products to regional banks in the Kemerovo region.
Year of publication: |
2010
|
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Authors: | Mamzina, Tatyna ; Djatlova, Natalya |
Published in: |
Annals of marketing-mba. - Department of Marketing. - Vol. 1.2010
|
Publisher: |
Department of Marketing |
Subject: | competitiveness | credit product | regional bank | a corporate client |
Saved in:
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