Evaluation of the relationship between consumers' cultural values and word of mouth marketing based on Hofstede's studies
Year of publication: |
März 2017
|
---|---|
Authors: | Razi, Farshad Faezy ; Lajevardi, Masoud ; Orouei, Mehrdad ; Saedi, Hamidreza ; Khatami, Raheleh S. |
Published in: |
International journal of economic perspectives : IJEP. - Famagusta : Soc., ISSN 1307-1637, ZDB-ID 2464117-0. - Vol. 11.2017, 1, p. 1467-1475
|
Subject: | Individualism | Masculinity | Mouth of Word Marketing | Power Distance | Uncertainty Avoidance | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values | Nationalkultur | National culture | Kulturelle Identität | Cultural identity | Marktmacht | Market power |
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