Evaluation of Web sites on information and entertainment properties : the role of involvement
Year of publication: |
2006
|
---|---|
Authors: | Swami, Sanjeev ; Krishna, Ram |
Published in: |
Contemporary research in e-marketing ; 2. - Hershey, Pa. [u.a.] : Idea Group Publ., ISBN 1-59140-824-5. - 2006, p. 1-39
|
Subject: | Bewertung | Evaluation | Informationswert | Information value | Website |
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