Evaluation of visitor reviews and implementation of initiatives to enhance the cave experience : a case study on the Kek Lok Tong Cave in Malaysia
Year of publication: |
2024
|
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Authors: | Kah Choon Ng ; Sui Chai Yap ; Madsen, Dag Øivind ; Kumar, Anil |
Published in: |
International journal of business forecasting and marketing intelligence : IJBFMI. - Genève [u.a.] : Inderscience Enterprises, ISSN 1744-6643, ZDB-ID 2467374-2. - Vol. 9.2024, 1, p. 103-120
|
Subject: | cave experience | cave temple | cave tourism | Malaysia | visitor reviews | Tourismus | Tourism |
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