Evaluation von Positionierungs- und Kommunikationsstrategien
Britta Elisabeth Cornelius
| Year of publication: |
2009
|
|---|---|
| Authors: | Cornelius, Britta Elisabeth |
| Subject: | Marketingmanagement | Marketing management | Marktsegmentierung | Market segmentation | Marktstruktur | Market structure | Marktforschung | Market research | Visualisierung | Visualization | Wissenschaftliche Methode | Scientific method | Einzelhandel | Retail trade | Firmenimage | Corporate reputation | Theorie | Theory | Deutschland | Germany | Marketing | Unternehmen | Kommunikationsstrategie | Positionierung <Marketing> |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 139 S. Ill., graph. Darst. 20,5 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Frankfurt (Main), Univ., Diss., 2009 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003916618