Evaluations of brand management strategies for luxury goods with a hybrid fuzzy multicriteria decision making model
Year of publication: |
2024
|
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Authors: | Hsu, Tsuen-Ho ; Lin, Ling Zhong ; Chen, Chun-Hsien |
Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 45.2024, 5, p. 3297-3315
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Subject: | Luxusgüter | Luxury goods | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Fuzzy-Set-Theorie | Fuzzy sets | Markenführung | Brand management |
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