Evaluations of international brand alliances
Year of publication: |
2021
|
---|---|
Authors: | Kurtuldu, Günay ; Okumuş, Abdullah |
Published in: |
International journal of value chain management : IJVCM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1741-5365, ZDB-ID 2232972-9. - Vol. 12.2021, 2, p. 107-132
|
Subject: | international brand alliance | IBA | brand alliance | perceived fit | ethnocentrism | collectivism | perceived foreignness | attitude | purchase intention | structural equation modelling | SEM | Strategische Allianz | Strategic alliance | Markenführung | Brand management | Strukturgleichungsmodell | Structural equation model | Internationales Marketing | International marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
-
Oh, Han-Mo, (2018)
-
Affective factors influencing responses to international brand alliances
Shi, Tiebing, (2022)
-
Ray, Keshab, (2021)
- More ...
-
Marketing communication and social media marketing in the social media era
Kurtuldu, Günay, (2023)
-
Shaping the consumers’ attitudes towards Halal food products in Turkey
Akın, Mahmut Selami, (2020)
-
Arghashi, Vahideh, (2020)
- More ...