Evaluative Conditioning Procedures and the Resilience of Conditioned Brand Attitudes
| Year of publication: |
2010
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|---|---|
| Authors: | Sweldens, Steven ; Van Osselaer, Stijn M J ; Janiszewski, Chris |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 37.2010, 3, p. 473-490
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