Evaluierung kultureller Marketingstrategien im Krankenhaus ; Teil 1
| Year of publication: |
2009
|
|---|---|
| Authors: | Kernke, Sylvia |
| Published in: | |
| Publisher: |
Hamburg : Kovač |
| Subject: | Krankenhaus | Hospital | Marketingmanagement | Marketing management | Kultur | Culture | Wettbewerbsstrategie | Competitive strategy | Befragung | Interview | Korrelation | Correlation | Wissenschaftliche Methode | Scientific method | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] ; Description [verlagdrkovac.de] |
| Extent: | XXIII, 292 S graph. Darst |
|---|---|
| Series: | Schriftenreihe Management - Forschung und Praxis. - Hamburg : Kovač, ISSN 1615-1151, ZDB-ID 2127430-7. - Vol. 12,1 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Kassel, Univ., Diss., 2009 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003889200