Event-brand transfer in an entertainment service: experiential marketing
| Year of publication: |
2013
|
|---|---|
| Authors: | Vila-López, Natalia ; Rodríguez-Molina, MaCarmen |
| Published in: |
Industrial management & data systems. - Bradford : Emerald, ISSN 0007-6929, ZDB-ID 7633907. - Vol. 113.2013, 5 (17.5.), p. 712-731
|