Event-Marketing im Customer-Relationship-Management : Kundenbindung durch den Einsatz von Marketing-Events
Carol Adam ; Stefan Luppold
| Year of publication: |
2011
|
|---|---|
| Authors: | Adam, Carol ; Luppold, Stefan |
| Publisher: |
Sternenfels : Verl. Wiss. & Praxis |
| Subject: | Event-Marketing | Kundenmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | 101 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-89673-501-0 |
| Source: |
Persistent link: https://www.econbiz.de/10009600975