Event-specific ambush marketing legislation for mega-sporting events : an economics perspective
Year of publication: |
October 2015
|
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Authors: | McKelvey, Steve ; Longley, Neil |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 16.2014/2015, 5, p. 349-364
|
Subject: | Ambush marketing | Mega events | Host cities | Economics perspective | Legislation | Sportveranstaltung | Sport event | Guerilla-Marketing | Guerilla marketing | Großveranstaltung | Big event |
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