Event sponsorship and ambush marketing: Lessons from the Beijing Olympics
Year of publication: |
2010
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Authors: | Pitt, Leyland ; Parent, Michael ; Berthon, Pierre ; Steyn, Peter G. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 53.2010, 3, p. 281-291
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