Event- und Szenemarketing : Hintergründe, Strategien und Perspektiven
André Büttner ; Ivo van der Ree
| Year of publication: |
2005
|
|---|---|
| Authors: | Büttner, André ; Ree, Ivo van ¬der |
| Publisher: |
Berlin : VDM Verl. Müller |
| Subject: | Erlebnisgesellschaft | Jugendkultur | Event-Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 197 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-86550-044-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004217448