Eventalizing the marketing concept
Year of publication: |
2009
|
---|---|
Authors: | Tadajewski, Mark |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 25.2009, 1/2, p. 191-217
|
Subject: | Marketingtheorie | Marketing theory | Bibliometrie | Bibliometrics |
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