Eventmarketing : ein innovatives Instrument zur Metakommunikation in Unternehmen
Frank Sistenich
| Year of publication: |
1999
|
|---|---|
| Authors: | Sistenich, Frank |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | Unternehmen | Kommunikationspolitik | Event-Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 313 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: Chemnitz, Techn. Univ., Diss., 1999 |
| ISBN: | 3-8244-0479-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004069120