Events im Mode-Marketing : Formen, Gestaltung und Nutzen am Beispiel des Luxus-Mode-Segments
Karin Wulff
| Year of publication: |
1997
|
|---|---|
| Authors: | Wulff, Karin |
| Publisher: |
München : FGM-Verl. |
| Subject: | Modebranche | Event-Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VI, 59 S., S. VII - LII : Ill., graph. Darst. |
|---|---|
| Series: | Arbeitspapiere zur Schriftenreihe Schwerpunkt Marketing. - Augsburg : FGM-Verl.. - Vol. Bd. 77 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-921953-77-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004328734