Events und Social Media
Steffen Jahn und Cornelia Zanger
| Year of publication: |
2013
|
|---|---|
| Authors: | Jahn, Steffen ; Zanger, Cornelia |
| Published in: |
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente. - Wiesbaden : Springer Gabler, ISBN 3-658-01247-1. - 2013, p. 257-276
|
| Subject: | Social Web | Social web | Event-Marketing | Event marketing | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009756227