Everyone loves a secret : why consumers value marketing secrets
Year of publication: |
2015
|
---|---|
Authors: | Mills, Adam J. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 58.2015, 6, p. 643-649
|
Subject: | Marketing secrets | Secrecy | Consumer value | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Marketing | Kundenwert | Customer value |
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